
Peter Croft

Insight Disrupt Grow
IDG ∞ Growth Solutions
Services
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Concept Development
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Disruption & Change Mgt
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Stake Holder Modelling
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Sales Strategy
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Go To Market Planning
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Revenue Growth
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International Growth
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Speaking & Messaging
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Procurement Services
Partnership
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Day Rate Consultancy
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Retained PT or FT Sales Director
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Part Time Executive Director
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Interim Director
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Retained Non Exec Director
About Me
Peter Croft is known for creating and delivering commercial growth through insight, market development, business strategy, strategic account management, organizational leadership and digital innovation.
An experienced senior leader in the fitness, health, wellness and healthcare markets, Peter is a regular speaker at industry events and was most recently speaking at “City works” in Amsterdam and previously at the Europe Active “European Leadership Forum” in Vienna.
Peter is well travelled and has worked in both the US and the UK for extended periods, he specializes in identifying strategic opportunities, driving performance, creating win/win partnerships and championing organizational excellence.


Clients
“Peter has really helped FitConnect to sharpen our business model; his industry experience & strategic thinking has been invaluable in helping us to build our 2018 plan. Peter’s honesty is so refreshing; Peter took us through an exercise to really understand what the value is for each stakeholder and where the biggest opportunities lie. Just one day with Peter has moved us on leaps and bounds and I will continue to lean on his experience and knowledge to guide us through our exciting growth journey."
Jamie Cole / Founder
"Peter Combines a passion for innovation with effective communication skills, in a way that delivers tangible results quickly. Expect a measured, tactical and real conversation every time you engage with Peter. His experiences are uniquely applied to strengthen product strategy and market strategy alike. Viewing opportunity through Peter's lens will help your team expedite positive outcomes, as it has ours."
Bryan O'Rear / CEO
"Our business has been going from strength to strength over the last two years and we felt it was time to pull in some expertise to help us plan for global growth. Peter has been an excellent addition to the team. A clear approach to analyse the business and carry out appropriate modelling to ensure the business continues to take the right steps in the right direction."
Daniel Jones / CEO
"If your truly motivated to grow your business then you need to spend time with Peter. I found myself being challenged in a positive and supportive way which has lead our company to really sharpen up our strategy and proposition to ensure it benefits the right stakeholders at the right time. Peter is someone who looks at the overall picture, identifies the most relevant opportunities and then works with you to develop a step by step road map to growth."
Joel James / Founder
Speaking
FIBO
Business Summit
Johannesburg
City
Works
Amsterdam
Club Sweden
Exclusive
Vasteras
European Leadership Forum
Vienna
Benefits of Digital
Health
Barcelona
Virke
Annual Conference
Oslo
“Very informative! The way he presented was very catching and inspiring - and even a bit shocking. ….The best workshop of the day!.” - Delegate - City Works Amsterdam
